Social Networking to Taper Off in Five Years

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Today Social Networking is one of the most popular things that trigger internet usage. However there are some studies which show that this will not last forever. Membership growth in social networking sites such as MySpace and Facebook in all regions is expected to peak in 2009 and level off by 2012.

According to market tracker Datamonitor, global active memberships in social networking sites will reach 230 million at the end of 2007. The firm expects revenues from social networking services to reach US$965 million this year, growing to $2.4 billion by 2012.

By year-end 2007, Asia Pacific will account for 35 percent of the world’s social networking memberships. Europe, the Middle East and Africa will hold 28 percent, North America 25 percent and the Caribbean and Latin America region will account for 12 percent, Datamonitor says.

Now let me evaluate this news from a bloggers point of view. As a problogger personally i use Facebook quite often in order to build my personal branding. Today i only have around 120 members, but i add 2-3 each day. I actively promote my blogs with some Facebook applications which links to my RSS feeds.

Above news tells me that if i keep using Facebook to build my personal branding until 2009, i will be rewarded. Probably i will have 5000+ Facebook members by that time, which are potential visitors to my blogs.

I suggest you to use Facebook not only for meeting your old friends, but your future friends. How ? This is my game plan for you :

• First create a group in Facebook which you believe will then become a community related to your blog. The members of this group will be your potential visitors or customers.
• Feed this group with daily posts from your blogs. Open some discussions. Encourage people to comment on these discussions. Invite new members to join.
• If possible, arrange meetings so that members of the community will know each other and discuss the issues face to face. This will create better relationships in the community and eventually create more business for your blog.

Any other suggestions from your side will be highly appreciated. This is my way of having success in Social Networking. What is yours ?

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